The buyer person is the ideal customer profile. It briefly describes the person who would be interested in purchasing the goods and services offered by your company. Buyer identities are based on available information about your current customers or market research.
Defining customer personas can help adapt your content, including product descriptions, reports, and even product development, to meet the specific needs of specific customer groups. It will also reveal which are the words that best attract the most valuable website visitors, real buyers for your product.