Tirgus analīze spēlē nozīmīgu lomu tava uzņēmuma attīstībā, tieši tāpēc tas ir pirmais posms uzsākot jaunu projektu vai attīstot esošo.
Pēc izpētes uzņēmumam ir vieglāk radīt produktu vai pakalpojumu, kas ir pielāgots tirgum un klientu vēlmēm.
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